Product Name: ElectroLoom.

ElectroLoom was designed in response to Electrolux's design lab in 2010. The competition required participants to design products for the future in which space will be a luxury as urban living is on the climb and more people will migrate from rural areas to the city centers and move into high-rise skyscrapers. ElectroLoom looks at the way in which society is continually changing and altering its sense of fashion and yet with limited living space, the retaining of clothes in large bulky cupboards or drawers becomes increasingly implausible. This is where ElectroLoom comes into the picture. Clothes could be printed on the day it is needed and simply 'recycled' at the end of its use to minimise storage space. Please read the entry board below to see more.